Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- User Acquisition Specialist responsible for growing Headway Inc by scaling campaigns on Meta. Collaborating with teams and driving user growth through data analysis and performance optimization.
Responsibilities
- Scale user acquisition through Meta Ads.
- Collaborate with the Product Marketing Team to design new funnels and run product experiments.
- Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
- Improve funnel conversions (CRO) in partnership with the Product Marketing Team.
- Test creatives, audiences, and bidding strategies to maximize growth.
- Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.
- Build and maintain automations and scripts to streamline campaign management and optimization.
Requirements
- Have ~1 year of experience in marketing, user acquisition, FMCG, consulting — or you’re just starting out and eager to grow fast.
- Know your way around numbers, can use them to make smart decisions and uncover causal relationships.
- Understand the basics of marketing and how paid traffic works.
- Love to research, ask “why?”, and figure things out from the ground up.
- Have a willingness to quickly learn new tools (Amplitude, AppsFlyer, Tableau, ad platforms).
- Communicate confidently in English (B2).
- Align with the values of our team ( SELECT ).
Benefits
- Work within an ambitious team on a socially impactful education product.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Personal development plan.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- Company doctor and massage in the office.
- Sports activities: running, yoga, boxing, and more.
- Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
- Supporting initiatives that help Ukraine.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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