GTM Product Enablement Lead translating AI product capabilities into actionable strategies. Collaborating with cross - functional teams to ensure effective field execution of AI technologies.
About the role
- Senior Product Marketing Manager at DataSnipper directing product messaging and go-to-market strategies. Collaborating across teams to drive growth and customer adoption for innovative solutions in audit and finance.
Responsibilities
- Own and evolve DataSnipper’s product messaging and positioning across core solutions and new products.
- Develop clear value propositions, narrative frameworks, and differentiated positioning against competitors.
- Translate customer pain points into sharp, compelling product stories.
- Build and maintain messaging guidelines that scale across regions and teams.
- Create sales enablement assets that drive adoption and revenue, including:
- Battlecards and objection handling
- One-pagers, solution briefs, and product explainers
- Internal training materials for Sales and Customer Success
- Partner closely with Sales and Product leadership to ensure content is used, measurable, and effective.
- Equip internal teams with talk tracks and tools to consistently communicate value.
- Lead end-to-end execution for product launches.
- Define launch plans, target audiences, key messages, channels, and success metrics.
- Coordinate cross-functional launch execution with Product, Demand Gen, Brand, CS, and Sales.
- Drive internal readiness and external rollout through campaigns, announcements, and content.
- Conduct customer and market research to uncover trends, needs, and opportunities.
- Partner with Product Management to shape roadmap discussions through market feedback.
- Track competitive moves and create actionable insights for internal stakeholders.
Requirements
- 4–7 years of Product Marketing experience in a B2B SaaS environment, ideally within a scale-up or high-growth company.
- Proven ability to develop strong messaging and positioning that clearly differentiates products in competitive markets.
- Hands-on experience leading end-to-end product launches, from strategy and planning to execution and measurement.
- Strong track record creating sales enablement content (pitch decks, battlecards, one-pagers) that drives adoption and commercial impact.
- Ability to translate complex product capabilities (including AI) into clear customer value stories and compelling narratives.
- Experience working cross-functionally with Product, Sales, Customer Success, and Marketing, and influencing stakeholders without direct authority.
- Excellent written and verbal communication skills, with a sharp eye for storytelling, structure, and clarity.
- Strong customer and market mindset, you enjoy turning insights into strategies that help teams win
Benefits
- Be part of one of the fastest-growing, profitable unicorn scale-ups in the Netherlands with a global impact
- Equity (Stock Appreciation Rights) to share the company's success and growth
- Excellent salary package, competitive for top tech talent
- Pension plan with a 6% contribution on top of your base salary
- 28 vacation days per year (full-time) to support your work-life balance
- Hybrid work model with at least 3 days onsite in our dynamic Amsterdam office
- Daily, freshly prepared lunches by our in-house chef to keep you energized
- NS business card for easy commuting to the office
- Access to continuous learning and development initiatives to grow your skills
- Engage with a vibrant international team spread across five global offices
- Company-wide events like DataSnipper GO, where global teams come together
- Access to OpenUp, a mental health and wellness platform supporting your wellbeing
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