Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- GTM Engineer driving execution of sales and marketing strategy for Cadmus, an EdTech company aiming to improve global education access.
Responsibilities
- Reporting directly to the Chief Revenue Officer, the Go-to-Market (GTM) Engineer will be responsible for execution of the comprehensive GTM strategy - creating and developing a pipeline for existing and new products, features, and market segments.
- This role is critical in ensuring Cadmus successfully launches, scales, and achieves aggressive revenue and adoption targets by working at the intersection of Product, Marketing, Sales, and Customer Success efforts.
- Execution, execution, execution: First and foremost, bring together target segments, messaging and available channels to develop consistent and high-quality pipeline.
- GTM Strategy Optimisation: Utilise data, market feedback and cross-functional alignment to continually identify and implement process improvements. Be empowered to drive innovation and change.
- Cross-Functional Alignment: Serve as the primary internal GTM liaison, ensuring seamless collaboration and alignment across Product, Product Marketing, Sales, Marketing, and Customer Success teams to guarantee market readiness and consistent attainment of the GTM goals.
- Sales Enablement: Collaborate with the CRO in developing and delivering high-impact sales tools, training, and collateral (e.g., pitch decks, competitive battle cards, demo scripts) that empower the sales team to effectively articulate the product's value proposition and close deals.
- Market Intelligence & Competitive Analysis: Act as the internal expert on market trends, customer needs, and the competitive landscape. Use insights to refine GTM strategies, identify potential threats, and pinpoint new growth opportunities.
Requirements
- You have worked in higher education, EdTech, a Saas provider, or similar industry.
- Your background is in Business Development, Go-to-Market, Revenue Operations, or Performance Marketing.
- High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors.
- Inspired by, not afraid of, a data and results-driven environment.
- Self-starting, solution-orientated individual who can problem solve and take initiative in a flat-structured environment.
- Comfortable sitting at the elbow of the companies Founders, CRO and ELT in driving through initiatives.
- Team player who enjoys assisting their teammates and collaborating across departmental projects.
Benefits
- This role is open to candidates across the UK and can expect a hybrid working arrangement. Access to the London office for 1-2 days a week preferred.
- Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all (including the Cadmus team).
- A diverse and inclusive workplace where there are no barriers to anyone succeeding.
- A surrounding team of mission-driven individuals who genuinely love what they do.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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