Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Intern assisting Pfister Faucets Marketing team in executing marketing initiatives. Collaborating with various teams on product research, analysis, and presentation tasks.
Responsibilities
- Work collaboratively with Product Marketing, Brand Marketing, Channel Marketing, Sourcing, and Sales to execute marketing initiatives
- Gather, document, and present market data to inform and support business cases
- Supporting product roadmap development, manage research initiatives to establish fact-based business and marketing strategies
- Assist in building surveys and perform field research; conduct data analysis where needed
- Prepare creative requests including packaging and New Product Introduction (NPI) related materials
- Participate in competitive product tear downs and spec analysis
- Coordinate meeting materials for customer product collaboration, line reviews, and business reviews
- Support the management of online databases to ensure proper content
- Perform financial/profitability analysis and SKU rationalization
- Create reports (for example: quarterly product updates, product launch post-audits)
- Build product displays
Requirements
- Completed or working toward a college degree, preferably in Marketing, Business or a related field, or applicable experience in the plumbing industry
- Ideal candidate is in their senior year and able to work 40 hours per week
- Computer literate on all major business software packages (Microsoft Suite)
- Strong organizational and presentation skills
- Effective communicator, both written and oral
- Strong emphasis on achieving commitments
- Self-motivated to multitask and meet deadlines assigned
Benefits
- Hybrid work schedule (In-office attendance required Tuesday, Wednesday, Thursday)
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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