Performance Marketing Manager planning and executing campaigns for plant - based dog nutrition startup. Managing Meta Ads and continuous optimization for measurable results in a hybrid work environment.
About the role
- Manager of Performance Marketing at Airwallex focusing on brandformance strategies to connect upper- and lower-funnel goals and measurable business results.
Responsibilities
- Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels.
- Create full-funnel frameworks that evolve brand channels into performance levers — reducing CAC and improving conversion efficiency.
- Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution.
- Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel.
- Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action.
- Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels.
- Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics.
- Build and optimize always-on upper-funnel campaigns that directly influence down-funnel performance — leveraging data-driven creative and sequential messaging.
- Collaborate with creative partners to evolve brand assets based on engagement, conversion, and CAC insights.
- Ensure tracking and UTMs are implemented correctly across all campaigns for accurate attribution and reporting.
- Partner closely with Data Science to measure incrementality of every initiative, including how to best plan for halo.
- Partner with analytics and data teams to unify brand and performance measurement — from impression share and reach to MQLs, pipeline, and CAC.
- Run brand lift, incrementality, and efficiency analyses to quantify the ROI of upper-funnel investments.
- Create and maintain dashboards (Looker, Tableau, GA4) visualizing both brand health and down-funnel impact.
- Translate insights into actionable creative and channel optimizations that enhance ROI over time.
- Collaborate with Brand, Product Marketing, and Growth to ensure creative and media align to the customer journey.
- Partner with Regional and Global Marketing teams to adapt brandformance frameworks for local markets.
- Work with Finance, RevOps, and Analytics to monitor performance against CAC and pipeline goals.
- Act as the bridge between creative storytelling and data-driven optimization, advocating for performance-backed brand growth.
Requirements
- 5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment.
- Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency.
- Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies
- Ability to balance brand strategy with performance rigor, translating creative ideas into measurable results.
- Exceptional analytical skills — experienced in interpreting media data and connecting it to pipeline and ROI.
- Excellent communication and stakeholder management skills across creative, marketing, and analytics functions.
- Bachelor’s degree in Data Science, Econometrics, Business Analytics.
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays
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