Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Lead omni-channel marketing to acquire, activate, and retain independent dental practices for Synchrony's CareCredit. Collaborate with sales and analytics to drive provider and consumer growth.
Responsibilities
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices
- Develop and execute omni-channel marketing plans tailored to independent practices, aligning with CareCredit and dental business objectives
- Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth
- Support client education and training programs that empower independent practice teams to enhance customer financial experiences
- Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI
- Manage marketing budgets, including forecasting and expense tracking
- Lead cross-functional projects and drive collaboration across multiple levels of management
- Perform other duties and special projects as assigned
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns
- At least 2 years of client-facing experience in marketing, sales, or business development
- Experience in consumer marketing
- Willingness to travel up to 20%
- You must be 18 years or older
- High school diploma or equivalent
- Willing to take a drug test, submit to a background investigation and submit fingerprints as part of onboarding
- Legal authorization to work in the U.S.; employer will not sponsor employment visas
Benefits
- Option to work from home, near company Hubs, or in offices
- Eligible for an annual bonus based on individual and company performance
- Market-based salary adjustments in CA, NY Metro and Seattle
- Employee Resource Groups (over 50% workforce engaged)
- Tools and technology provided to grow your career
- Reasonable accommodation for applicants/employees
- Award-winning, inclusive culture
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