Paid Media Manager managing paid social campaigns for major brands in Germany. Collaborating closely with cross - functional teams while providing strategic media consultations.
About the role
- Senior Media Buyer responsible for developing social media strategies at GOBankingRates, a financial content platform. Engaging in performance maximization and customer acquisition across paid social media platforms.
Responsibilities
- Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc.
- Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
- Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
- Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
- Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
- Stay up-to-date with the latest trends and features on major social media platforms.
- Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities.
- Use data to guide decisions and action in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
Requirements
- 5+ years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page).
- Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads.
Benefits
- Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).
- Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).
- Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.
- Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.
- Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.
- Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Performance Marketing Manager managing complete project management for paid social clients in Germany. Developing strategies and optimizing campaigns with a focus on performance and scaling.
Senior Director spearheading demand generation strategy for Rightsline's SaaS platform. Leading marketing initiatives to drive pipeline growth and revenue while collaborating with sales teams.
Programmatic & Paid Social Consultant Junior supporting client campaigns at Havas agency. Responsibilities include campaign management, reporting, performance analysis, and optimization strategies.
Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
Performance Marketing Manager optimizing campaigns for marketing and advertising at Dentsu. Driving performance through data analysis and partnership with clients and internal teams.
Senior Manager, Paid Social leading paid social media campaigns across platforms for Dentsu. Managing and mentoring junior team members while engaging clients and providing strategic insights.
Demand Generation Manager for AI - focused marketing startup driving enterprise pipeline through multi - channel campaigns. Collaboration with Sales and use of AI for innovative demand generation.
Paid Search Strategist driving SEM efforts for transformative digital health brands. Managing campaigns, performing keyword research, and optimizing performance across platforms for various clients.
Senior Paid Social Marketing Manager conducting strategic social media marketing campaigns for well - known brands while working in a hybrid environment in Munich.