Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
Responsibilities
- Develop and execute PPC campaigns across e-commerce marketplaces (Amazon, Target, Walmart)
- Conduct thorough keyword and competitor research
- Maintain campaign optimization to maximize click-through rates (CTR) and conversions
- Analyze campaign performance metrics, such as ACOS, TACOS, CTR, CPA, and ROAS, using data analytics tools to refine strategies and improve campaign effectiveness
- Maintain proactive communication with cross-functional teams to align marketing efforts with overall brand goals and objectives
- Stay up-to-date on industry trends, new platforms, algorithm changes, and best practices in paid marketing
- Create comprehensive reports, highlighting campaign performance, insights, and actionable recommendations
- Conduct A/B testing to enhance campaign performance
- Partner with the creative team to create engaging ad content that resonates with the target audience and aligns with marketing strategies
- Monitor and manage bids, targeting, and ad placements
- Drive initiatives to improve customer retention and LTV
Requirements
- 2+ years of experience in a paid marketing or PPC role, with proficiency in Amazon, Walmart/Target or Google
- Advanced knowledge of keyword research tools and analytics platforms (Helium10, Skai, SEMRush, Google Analytics, etc.)
- Strong analytical skills with the ability to interpret complex data and draw actionable conclusions
- Adept at campaign optimization, A/B testing, and performance analysis
- Budget management skills to effectively allocate resources for maximum ROI
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