Senior Demand Generation Manager responsible for B2B campaign strategy and pipeline accountability at Replit. Partnering with various teams to optimize marketing strategies and drive revenue growth.
About the role
- Demand Generation Manager for AI-focused marketing startup driving enterprise pipeline through multi-channel campaigns. Collaboration with Sales and use of AI for innovative demand generation.
Responsibilities
- Own enterprise demand generation
- Own pipeline from enterprise programs and how it performs
- Plan and run demand gen programs across channels (ABM, paid, content, creators, partnerships)
- Focus on what actually creates pipeline, not just engagement
- Use AI to speed up program creation, targeting, and analysis
- Set clear metrics and keep a simple rhythm around performance
- Build and run multi-channel programs for enterprise accounts
- Develop programs that feel tailored and relevant, not high-volume
- Work with design to keep quality and consistency high
- Use AI to generate ideas, test variations, and scale personalization
- Partner with sales and revenue development on accounts and priorities
- Align demand gen motions with outbound so efforts reinforce each other
- Support deals with targeted programs when needed
- Focus on pipeline, not just clicks or leads
- Test new ideas across channels and formats
- Use AI to run faster experiments and learn quickly
- Keep what works, drop what doesn’t
- Turn strong experiments into simple, repeatable systems
Requirements
- 5–8+ years in demand gen, growth marketing, or ABM for enterprise
- Experience generating pipeline through campaigns and programs
- Strong understanding of enterprise buying and longer sales cycles
- Experience running multi-channel programs and experiments
- Clear examples of using AI to improve how you work—campaign creation, testing, analysis, or workflow automation
- Curiosity and a systems mindset—you look for ways to scale yourself, not just do more work
- A builder mentality—you like trying new tools, experimenting, and figuring things out
- Comfortable operating at both strategy and execution level
- High ownership and comfort with ambiguity
Benefits
- Offers Equity
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