Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Marketing Specialist for Paid Social and Video Marketing managing customer acquisition across multiple social platforms for QVC Group. Driving performance optimization and collaborating with cross-functional teams to execute strategic campaigns.
Responsibilities
- Coordinate paid social and video campaign execution to drive customer acquisition, retention, and brand growth
- Support campaign ideation and execution across Facebook, Instagram, TikTok, Connected TV, and YouTube; analyze performance and apply data-driven insights to maximize ROI
- Partner with external agencies to design and execute tests, measure and report on campaign performance, and deliver actionable recommendations to improve efficiency and effectiveness
- Partner with creative, analytics, and merchandising teams to plan and execute integrated campaigns
- Monitor industry trends, platform updates, and emerging technologies to keep Cornerstone Brands at the forefront of digital marketing
Requirements
- 1+ years of experience in paid social and video marketing
- Proven track record in customer acquisition and performance optimization
- Experience in campaign management across major social platforms and video channels (Facebook, Instagram, TikTok, YouTube, Connected TV)
- Strong analytical skills with experience in attribution modeling, A/B testing, and performance reporting
- Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred
Benefits
- competitive compensation
- paid time off
- employee assistance program
- parental leave
- paid volunteer hours
- company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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