Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
About the role
- Senior Demand Generation Manager responsible for B2B campaign strategy and pipeline accountability at Replit. Partnering with various teams to optimize marketing strategies and drive revenue growth.
Responsibilities
- Own B2B campaign strategy and pipeline accountability
- Take accountability for enterprise pipeline generation through campaign strategy, audience development, and creative programs
- Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
- Build enterprise campaign playbooks from scratch
- Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
- Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing programs
- Develop content and creative strategies across all stages of the buyer journey — from awareness through closed-won
- Partner with paid optimization and data teams to ensure B2B campaigns are measured, tested, and refined based on performance data
- Drive creative direction and relentless optimization
- Ensure we have the right content and creative assets for every stage of the enterprise buyer journey
- Collaborate with Content, Product Marketing, and Design teams to develop and iterate on high-performing assets
- Establish a rigorous testing culture — constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
- Execute cross-functionally and drive alignment
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
- Mobilize internal marketing teams and external agencies to execute your strategic vision
- Build relationships across Product Marketing, Content, Design, Sales Enablement, Field Marketing, and Analytics to deliver integrated campaigns
- Leverage Replit's unique PLG-to-Sales motion
- Convert our large base of individual users into qualified B2B opportunities by identifying expansion signals
- Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing
- Build marketing programs that nurture individual users toward enterprise adoption
Requirements
- 10+ years of B2C & B2B demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
- Proven track record building and scaling demand generation programs, with demonstrated pipeline contribution and ROI
- Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
- Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
- Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
- Strong analytical capabilities and obsessive focus on testing — you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
- Track record converting PLG users into enterprise opportunities is a plus
- Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
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