Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.
About the role
- Growth & Performance Marketing Manager driving scalable customer acquisition through digital channels. Developing performance campaigns and leveraging AI tools for a company in digital health.
Responsibilities
- Lead app marketing initiatives, including ASO and lifecycle campaigns.
- Drive B2B SaaS marketing campaigns and automated lead generation and nurturing workflows.
- Own and optimize acquisition channels for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations).
- Build and test innovative (AI-powered) growth strategies, including growth hacks, referral loops, viral mechanics, and marketing flywheels.
- Partner with product marketing to align acquisition messaging with product positioning.
- Translate user and market insights into effective campaigns that resonate with both individual users and business decision-makers.
- Continuously test creatives, targeting, and bidding strategies to maximize ROI.
- Run structured A/B and multivariate tests across channels, messaging, and landing pages.
- Develop reporting dashboards and provide actionable insights on CPL/CPS, CAC, ROAS, and funnel performance.
- Apply hands-on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation.
- Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently.
Requirements
- 3–5 years of hands-on experience in growth and performance marketing, ideally in digital health, lifestyle, or SaaS.
- Proven track record managing budgets and scaling acquisition campaigns in both B2B and B2C contexts.
- Working knowledge of SaaS and app marketing, including ASO and mobile attribution tools.
- Familiarity with growth marketing frameworks (e.g., growth loops, funnels, flywheels).
- Working knowledge of web/app analytics, testing methodologies, and marketing automation tools.
- Hands-on experience with AI tools to support creative production, testing, reporting, and workflow automation.
- Fluency in German and English (written and spoken).
- Data-driven mindset, structured way of working, and a high sense of ownership.
- Nice-to-have: Familiarity with healthtech, pharma, or lifestyle industries.
- Technical fluency in APIs, data flows, and webhook logic.
- Familiarity with sales enablement and SDR tooling.
Benefits
- €150 monthly subsidy: Use it for whatever makes the most sense for you.
- Hybrid work policy: Our hybrid policy allows you to work from anywhere within Germany.
- Company pension scheme: 50% subsidy, capped at a maximum of €90 per month.
- Company off-sites and kick-offs: Opportunities to knowledge-share and align on company goals.
- Daily supply of coffee and vitamins; work on state-of-the-art devices.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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