Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Director of Paid Search leading SEM initiatives and managing top-tier client relationships at Jellyfish. Overseeing strategy execution, team development, and campaign excellence.
Responsibilities
- Lead strategic SEM initiatives across enterprise-level clients, translating business objectives into scalable, performance-driven search programs.
- Serve as the strategic advisor for key clients, aligning paid search initiatives with business objectives.
- Architect delivery and testing strategies, forecasting, and campaign planning for top-tier accounts.
- Represent paid search in integrated media planning, collaborating with Account, Analytics, and Creative teams.
- Act as the primary client contact for all search-related strategy and performance.
- Manage scope, project plans, launch timelines, and delivery expectations to ensure top-tier service.
- Oversee campaign implementation, optimization, and performance management across Google Ads, Microsoft Ads, SA360, and emerging platforms.
- Lead, mentor, and grow a team of paid search specialists, fostering a culture of learning, collaboration, and accountability.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field—or equivalent experience.
- 8+ years in digital marketing with a deep focus on Paid Search.
- Proven success managing large-scale search campaigns.
- Demonstrated ability to lead and develop high-performing teams.
- Expertise in Google Ads, Microsoft Ads, Search Ads 360 (SA360), and Google Analytics.
- Proficient in Google Suite (Sheets, Slides, Docs).
- Familiarity with other analytics platforms (Omniture, Webtrends) and SEM tools (Google Ads Editor, Bing Ads Editor).
Benefits
- You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
- Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
- Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
- Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
- Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
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