Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
About the role
- Senior Director spearheading demand generation strategy for Rightsline's SaaS platform. Leading marketing initiatives to drive pipeline growth and revenue while collaborating with sales teams.
Responsibilities
- Own marketing- and SDR-sourced pipeline generation targets
- Build scalable, multi-channel inbound and outbound demand programs
- Partner closely with Sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy
- Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
- Deliver predictable pipeline coverage (3-5x revenue target)
- Own the ABM strategy - lead an account-based motion that is targeted, sales-aligned, and measurable
- Build ABM programs for Tier 1 strategic accounts
- Align marketing campaigns with enterprise sales motions
- Increase engagement across buying committees
- Own SDR strategy and performance to ensure strong pipeline quality
- Define segmentation and outreach strategy
- Improve meeting-to-opportunity conversion
- Build SDR career path and productivity metrics
- Lead, coach and empower a team of high-performing Sales Development Reps
- Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
- Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline
- SEO / Content
- Website conversion optimization
- Own marketing automation tooling, programs and campaigns
- Leverage advanced analytics and reporting to provide visibility into campaign performance and ROI
- Lead an effective marketing operations engine - data integrity, attribution clarity, automation, and reporting
- Measurement of pipeline attribution
- Track, monitor and analyze Funnel Analytics
- Optimize CAC efficiency and effective CAC management
- Track, and report campaign ROI
- Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Requirements
- 7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience
- 3-5 years of experience leading/managing SDR/BDR teams and inbound teams
- At least 5 years of experience in a leadership role managing teams
- Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments
- Experience with enterprise and mid-market Account Based Marketing (ABM)
- Experience owning multi-channel demand generation engines, including paid media, integrated campaigns, and outbound support
- Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making
- Proven ability to generate pipeline (not just leads)
- Experience working in Demand Generation at high-growth SaaS companies scaling between $25M → $100M+ ARR
- Ability to adapt and be agile in changing environments
- Experience working effectively with distributed teams and managing a remote team
- Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills
- Deep understanding of attribution, funnel metrics, and ROI
- Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation
- Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems
- Experience with the following Technology is preferred:
- Marketing Automation: HubSpot, Marketo, Pardot
- Sales & SDR Tools: Salesforce, Outreach, Salesloft, Gong
- ABM Platforms: 6sense, Demandbase, Terminus
Benefits
- Competitive Compensation
- Unlimited Vacation
- Health & Dental Benefits
- RRSP Match Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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