Lifecycle Marketing Specialist at Xero focusing on personalized marketing journeys. Collaborating with teams to enhance customer engagement using various marketing channels.
About the role
- Design and deploy marketing technology resources to optimize automated marketing campaigns at Transamerica. Serve as a senior liaison to improve user experience and reporting across business groups.
Responsibilities
- Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution.
- Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives.
- Serve as a senior liaison across business groups to create documentation for business and system requirements.
- Work on project teams to develop or modify complex processes and/or systems.
- Identify trends/issues and performance gaps.
- Gather feedback from stakeholders and provide discussion forums to improve the user experience.
- Maintain thorough knowledge of platforms, tools and processes.
Requirements
- Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
- Five years of experience developing technical solutions
- Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
- Knowledge of project management methodologies
- Analytical and problem-solving skills
- Excellent written and oral communication and relationship building skills
- Ability to manage multiple priorities and meet deadlines
- Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- College Coach Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Job title
Job type
Experience level
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Degree requirement
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Location requirements
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