Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Digital Lifecycle Marketing Manager focusing on paid media and email nurture program optimization. Collaborating with teams to drive engagement and conversions for marketing efforts.
Responsibilities
- Serve as the primary point of contact for the paid media agency, managing the day-to-day relationship, campaign briefs, and performance feedback loops to ensure alignment with pipeline goals
- Build and continuously optimize lead nurture programs for paid audiences to accelerate conversion to opportunity
- Lead the development, execution, and optimization of email and lifecycle nurture campaigns within HubSpot and Gong
- Drive collaboration with Demand Generation to develop and optimize pre- and post-event nurture programs
- Analyze campaign performance data and translate insights into strategic recommendations
Requirements
- 4–6 years of experience in performance marketing, digital marketing, or a related role
- Hands-on experience with a marketing automation platform such as HubSpot, Marketo, or Salesforce Account Engagement (Pardot)
- Strong analytical mindset with the ability to interpret performance data across paid and lifecycle programs, identify trends, and translate insights into clear recommendations
- Experience building and optimizing email nurture programs, with a solid understanding of segmentation, personalization, and funnel-stage messaging
- High attention to detail with strong organizational skills and the ability to manage multiple programs and priorities simultaneously
- Strong cross-functional collaborator, comfortable working across marketing, demand generation, and business development teams.
Benefits
- Generous Paid Time Off
- Extended Parental Leave
- Robust Health Coverage
- Accelerated Learning Paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
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