Lifecycle Marketing Specialist driving global engagement strategy with a customer-centric mindset. Leveraging various marketing channels to enhance partnerships and user experiences.
Responsibilities
Support end-to-end development and execution of lifecycle projects
Use Salesforce for insights into customer behaviour
Analyse journey performance for growth opportunities
Design communication journeys based on user needs
Requirements
Customer-centric mindset
Experience with marketing automation platforms
Strong analytical skills, particularly with Google Analytics
Ability to manage multiple projects
Excellent project management and documentation skills
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