Digital Media Intern assisting Digital Marketing Strategy and Paid Media teams at Two Rivers Marketing. Gaining hands - on experience with integrated digital marketing campaigns and collaborating with cross - functional teams.
About the role
- Senior Manager driving Retail & Trade Marketing strategy for Arc'teryx in EMEA region. Leading initiatives, launches, and managing team to enhance brand presence and sales.
Responsibilities
- Leading and providing guidance to the Retail & Trade Marketing Team to achieve their set objectives in alignment with the EMEA brand marketing and regional strategy
- Developing integrated marketing launch plans for EMEA New Store Openings (NSO), including paid and organic comms and community experiences, in partnership with EMEA Brand Comms and Community teams
- Liaising with Global Retail Marketing and regional Store Development teams, Visual Merchandising teams, to develop Brand Stores design, guest journey, and in-store brand experiences for EMEA NSOs and upgrades to existing Brand Stores
- Delivering EMEA NSOs launches reports with a focus on incremental learnings
- Leading Mountain Town Strategy for EMEA, liaising with cross-functional EMEA Marketing functions to develop integrated marketing strategy including Retail, Wholesale, Brand Comms, Community Experiences, Athletes/Guides/Partners
- Leading development of Trade Marketing plans to Arc’teryx selected Wholesale partners to foster sell-through in alignment with EMEA regional commercial and marketing strategies
- Supporting the brand’s DTC market readiness efforts with trade marketing initiatives in relevant key epicenters
- Overseeing Visual Merchandising at wholesale partners to foster conversion rate / sell-through
- Overseeing Retail Brand Marketing executions at Brand Stores and Wholesale partners to foster consumer engagement and instore traffic
- Overseeing Retail & Trade Marketing team in their key marketing initiatives reporting efforts to make data-driven decisions
- Owning and managing assigned Retail Marketing and Trade Marketing Budgets
Requirements
- 7+ years progressive marketing experience, operating in a leadership role for 2 years, preferably in the outdoor industry and/or at a lifestyle brand
- 3+ years’ experience operating as a people manager
- Bachelor’s or Master’s degree in Marketing or a related field
- Confident in developing coherent strategies and trade marketing plans and implementing brand assets and campaigns at wholesale and retail level, and in analyzing and reporting their performance
- Strong direct-to-consumer marketing knowledge and a deep understanding of the consumer journey, to drive sell-through and customer satisfaction
- Strong project management and budget management skills
- Excellent planning and organizational skills with solid ability to manage and prioritize multiple projects with tight deadlines and drive desired results in a fast paced, dynamic environment
- Experience in leading, motivating and managing a team
- Set a clear vision, align your team around common objectives, and foster commitment to these objectives
- Exceptional presentation and written communication skills in English, and proficient in another European language (German is a plus)
- Strong attention to detail and creative sensibility
- Strong communicator who can work with cross functional teams from other channels of the business
- Proactive in identifying the root cause of issues and developing solutions
- Highly flexible and adaptable when faced with ambiguity
- Effectively balance autonomy and collaboration
- Inspire breakthrough thinking and continuous improvement
- Seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Passion for your work is paralleled by your passion for getting outside and living it.
Benefits
- Equal Opportunity
- Leave it Better
- Creating a healthier, happier workplace
- Drive creativity and innovation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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