Lifecycle Marketing Specialist at Xero focusing on personalized marketing journeys. Collaborating with teams to enhance customer engagement using various marketing channels.
Responsibilities
supporting end-to-end development and execution of lifecycle projects within Salesforce Marketing Cloud
using Salesforce tools for customer insights
analyzing journey performance
mapping user needs to design communication journeys
Requirements
customer-centric mindset
experience with marketing automation platforms
strong analytical skills
experience with Google Analytics or internal dashboards
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