Senior Marketing Manager optimizing CRM and performance marketing for become.1, a tech startup. Working cross-functionally with marketing, sales, and operations teams to drive data-driven decisions.
Responsibilities
Build and maintain a reporting framework to measure marketing and sales KPIs.
Implement dashboards for real-time insights (HubSpot) for management and teams.
Develop data-driven insights to optimize campaigns, funnel efficiency, and the customer journey.
Own the optimization of the existing HubSpot CRM as the central hub for all marketing processes and data.
Manage and monitor the success of paid campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads).
Collaborate with internal stakeholders to define KPIs and derive action plans.
Requirements
University degree in Business, Marketing, Data Analytics, or a related field.
Initial practical experience in performance marketing or growth, preferably in a startup.
Strong knowledge of HubSpot.
Excellent analytical skills and confident use of tools such as Excel, Google Analytics, Data Studio/Looker.
Proactive, structured, and solution-oriented working style.
Affinity for data-driven decision-making and a hands-on approach to execution.
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