Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
About the role
- Marketing Campaign Manager at Mason Interactive focusing on programmatic advertising with The Trade Desk platform. Responsible for campaign management, data analysis, client reporting, and strategy development.
Responsibilities
- Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
- Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
- Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
- Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
- Manage budgets and bid strategies to maximize ROI for clients.
- Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
- Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.
Requirements
- Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
- At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
- Proficient in using The Trade Desk platform.
- Strong analytical skills and experience with statistical analysis and financial modeling.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
Benefits
- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
- Opportunities for training during the initial 90-day period which requires more on-site presence.
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