Senior Performance Marketing Manager at Bob W driving global performance marketing initiatives across multiple channels. Leading strategy and execution to scale business growth.
Responsibilities
Plan, execute, and optimise performance marketing campaigns across Meta, Google Ads, LinkedIn, and search channels.
Own paid media performance end-to-end, managing budgets to maximise ROI and ROAS.
Use analytics tools (Excel, GA4, Optimyzr, and others) to track performance, revenue, and attribution.
Turn data into clear insights and recommendations for senior stakeholders.
Adapt strategies to different markets, audiences, and demand patterns.
Lead performance marketing initiatives with a high level of independence and accountability.
Collaborate closely with Brand, Revenue, Distribution, B2B Sales, and Product & Engineering teams.
Build and evolve performance marketing roadmaps that support long-term growth.
Continuously test, learn, and improve based on market and industry trends.
Requirements
Has strong hands-on experience across paid social, search, and performance channels.
Is highly analytical and confident working with Excel and other data platforms to guide decisions and prove impact.
Combines strategic thinking with practical, results-focused execution.
Has proven experience managing budgets and driving efficient growth while maximising ROI.
Works autonomously, proactively identifying opportunities and solving problems.
Communicates clearly with stakeholders at all levels, adapting messages to different audiences.
Stays curious, adaptable, and up to date with digital marketing trends.
Is results-driven, accountable, and motivated by measurable impact.
Is fluent in English, with German fluency highly desirable.
Benefits
Employee stock option plan
Unlimited holiday policy
Free nights and generous discounts at Bob W locations
Voluntary health insurance
Access to the Oliva mental well-being platform
Sports compensation
Development and growth opportunities, including a discretionary learning & development budget
Regular team events
A smart, highly motivated team in a multicultural, diverse, and rewarding work environment
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