Google Ads Media Buyer managing advertising strategies and budget allocations for international projects. Collaborating with global teams to achieve campaign goals.
About the role
- Campaign Manager at Hearst Magazines optimizing and managing digital campaigns for iconic media brands. Collaborates with various teams to enhance campaign performance and reporting.
Responsibilities
- Execute and optimize digital media campaigns in partnership with Program Management to ensure seamless delivery
- Manage ad operations processes, including collecting assets, trafficking campaigns, and thoroughly QA’ing third-party tags
- Monitor campaign pacing and performance against KPIs, proactively recommending and implementing optimizations
- Own campaign reporting by delivering insights-driven updates and comprehensive wrap reports with key learnings and recommendations
- Partner with Finance to support accurate billing and third-party reporting requirements
- Assist Account Management in investigating and resolving billing discrepancies
- Serve as an ad operations and optimization expert for Sales and Sales Support teams, communicating regularly to align on campaign performance
- Maintain expertise in ad technology, including ad verification, viewability, and programmatic ad serving, while ensuring accurate system integrations
Requirements
- 1+ years of experience in campaign management, including ad operations, optimization, and reporting, or equivalent experience
- Hands-on experience with digital ad serving and trafficking processes; familiarity with tools like Google Ad Manager (DFP) is a plus
- Strong analytical skills with proficiency in Microsoft Excel
- Ability to quickly learn and apply technical concepts in a fast-paced environment
- Experience with third-party ad servers (e.g., DFP, DSM, CheckM8, VAST video) is a plus
- Basic knowledge of HTML, JavaScript, CSS, or other scripting languages (e.g., SQL) is preferred
- Strong attention to detail with the ability to manage multiple campaigns simultaneously
- Excellent written and verbal communication skills with a collaborative, solutions-oriented mindset
- Bachelor’s degree or equivalent practical experience.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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