Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Manage performance marketing analytics and campaign optimization for media clients across multiple channels. Provide insights and strategic recommendations based on data analysis and client collaboration.
Responsibilities
- Continuous learning and insights into campaign performance for clients
- Experience with CpX analysis to optimize campaigns
- Support in budget attribution across placements and channels
- Development of hypothesis-driven optimization tests
- Definition of a robust and sustainable data structure across all campaign data sources
- Independently explore advanced data options and analytical methods
- Project management within the scope of responsibilities
- Direct client contact and advisory role in providing recommendations
Requirements
- Professional experience in performance analytics (ideally with agency experience)
- Strong knowledge of media and performance marketing KPIs
- Strong analytical skills
- Ability to independently organize and interpret datasets from various sources
- Basic knowledge of SQL and/or Python (preferred)
- Data-driven mindset
- Ability to translate complex analyses into clear, actionable recommendations
- Strong communication skills and confidence in direct client interactions
- High willingness to learn and curiosity about new analytical methods and tools
- High level of autonomy, proactive approach, and structured working style
- Very good German language skills
Benefits
- Hybrid work (60% in office & 40% remote)
- 30 days vacation + Christmas Eve & New Year's Eve off
- Modern, centrally located offices
- Individual professional development through our talent academy
- Significant scope to shape your role
- Structured onboarding
- Open feedback culture
- English courses
- Subsidized Deutschlandticket
- JobRad bike leasing
- Company pension scheme & occupational disability insurance
- Exclusive employee discounts
- Regular parties and team events
- Gifts for anniversaries and end of probation
- Regular employee updates
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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