Product Marketing Manager focusing on enhancing customer value and driving expansion opportunities at Upside. Collaborates with teams to ensure effective account management and customer retention strategies.
About the role
- Product Marketing Manager driving positioning, messaging, and GTM strategy for Sweep's innovative solutions. Role involves crafting narratives, competitive intelligence, and collaboration across teams.
Responsibilities
- Own product positioning and messaging — craft clear, differentiated narratives
- Translate complexity into clarity by turning technical product capabilities into compelling value propositions and stories.
- Drive go-to-market strategy and execution for new products and feature launches, ensuring alignment across Product, Marketing, and Sales.
- Partner cross-functionally to create cohesive narratives, launch assets, and sales enablement materials that accelerate adoption.
- Continuously refine messaging using insights from customers, field teams, and market trends.
- Lead competitive intelligence.
- Develop and maintain core product collateral including one-pagers, use-case briefs, customer stories, sales decks, videos, and demo content.
Requirements
- 5+ years of experience in B2B SaaS product marketing, ideally within the Salesforce ecosystem or adjacent enterprise platforms.
- Strong technical acumen — able to quickly understand, position, and communicate complex software capabilities with clarity and confidence.
- Proven track record leading product and feature launches, from crafting GTM strategy to coordinating execution across Product, Sales, and Marketing.
- Expert in competitive intelligence and market analysis — skilled at identifying trends, differentiators, and opportunities to strengthen positioning.
- Proven ability to create standout collateral, including sales decks, one-pagers, videos, demos, and battle cards that drive engagement and adoption.
- Exceptional storytelling and presentation skills — confident representing the product in demos, webinars, and customer or partner conversations.
- Hands-on and self-driven — comfortable shifting between strategy and execution, and thriving in a fast-moving startup environment.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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