Product Marketing Manager driving strategies and positioning for GovTech software solutions. Collaborating closely with Sales, Customer Success, Product, and Technology teams for effective marketing.
About the role
- Product Marketing Manager focusing on enhancing customer value and driving expansion opportunities at Upside. Collaborates with teams to ensure effective account management and customer retention strategies.
Responsibilities
- Drive Early Engagement & Activation: Develop and refine strategies to ensure customers quickly realize the value of our platform, increasing adoption and reducing time to activation.
- Support Expansion & Upsell Efforts: Create compelling materials and messaging that help Account Managers identify and execute expansion opportunities within existing accounts.
- Develop QBR & Account Review Positioning: Develop frameworks, templates, and content that improve the effectiveness of Quarterly Business Reviews (QBRs) and Annual Reviews (ARs), helping our teams articulate impact and long-term value.
- Develop Playbooks & Scalable Strategies: Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy.
- Boost Referral & Advocacy Programs: Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation from happy customers.
- Identify & Address Churn Risks: Analyze customer data and feedback to proactively identify churn risks and implement targeted initiatives that improve retention.
- Represent the Product in Customer Meetings: Join key account discussions to support messaging, address product questions, and gather insights to refine positioning and customer education.
- Close the Loop with Product & GTM Teams: Actively contribute to the product feedback loop, ensuring customer insights shape product development and go-to-market strategies.
Requirements
- 7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
- A deep understanding of customer lifecycle marketing, including strategies for activation, expansion, and retention.
- Strong storytelling and messaging skills, with the ability to translate complex product features into clear, compelling narratives that drive customer engagement.
- Experience developing sales enablement and account management materials, including playbooks, QBR frameworks, and expansion messaging.
- Proven ability to collaborate cross-functionally, especially with Account Management, Implementation, and Product teams.
- A data-driven mindset, with experience using customer insights and retention metrics to inform strategy and execution.
- A passion for customer success and growth, with a relentless focus on helping customers realize and expand their value with our platform.
Benefits
- Medical, dental, and vision coverage starting on Day 1
- Equity (ISOs)
- 401(k) program
- Family planning programs + paid parental leave
- Physical fitness and wellness memberships
- Emotional and mental health support programs
- Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
- Flexible work environment
- Lunch reimbursement for in-office employees
- Employee Resource Groups
- Learning and Development stipend
- Transparent culture
- Amazing mission!
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