Product Marketing Manager at Bitstack defining product positioning, messaging, and go - to - market strategies. Collaborating cross - functionally to ensure clarity and adoption of new features and products.
About the role
- Senior Product Marketing Manager leading product and solution marketing for F5’s Service Provider portfolio. Collaborating with diverse teams to enhance service provider offerings in the telecommunications sector.
Responsibilities
- Analyze market trends, customer needs, analyst perspectives, and competitive positioning to inform product and solution strategy.
- Define differentiated value propositions, messaging, and portfolio narratives aligned to customer priorities, buying motions, and target personas.
- Lead go-to-market planning for service provider products and related solutions in partnership with Product Management, Sales, and Marketing.
- Develop presentations, playbooks, battlecards, case studies, and FAQs to help sales and partners position and sell effectively.
- Create product- and solution-focused content, including blogs, webinars, videos, customer stories, and launch materials.
- Engage with customers and field teams to validate use cases, gather feedback, and strengthen messaging and go-to-market execution.
- Represent F5 with customers, partners, analysts, and industry groups to build market credibility and support portfolio awareness.
Requirements
- Bachelor’s degree in marketing, computer science, engineering, business, or a related field ; MBA/MA/MS preferred
- 10 + years of relevant service provider or telecommunications product marketing experience
- Strong understanding of customer-centric marketing, solution positioning, and value-based messaging
- Excellent written and verbal communication skills; ability to translate complex technical topics into clear, compelling messages
- Demonstrated project management skills and ability to collaborate cross-functionally
- Executive-level presentation skills with the ability to engage C-suite, sales, customers, and partners across virtual and in-person settings.
Benefits
- incentive compensation
- bonus
- restricted stock units
- benefits
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