Director managing solutions go - to - market activities at Roundel. Leading strategic growth initiatives and team management within Target’s media business.
About the role
- Product Marketing Manager at Bongo shaping product portfolio for experience gifts in Belgium. Collaborating with teams to launch innovative products and drive market success.
Responsibilities
- Develop and manage the product mix for Bongo: from concept writing and briefing to final validation and launch.
- Coordinate with cross-functional teams (Partnerships, Studio, Editorial, Content, Legal, etc.) to ensure smooth execution and timely delivery.
- Analyse product and category performance, market trends and competitor activities to identify opportunities for growth.
- Define and support product distribution strategies and rollout plans across channels.
- Contribute to the overall marketing and brand strategy by translating consumer insights into new product ideas and initiatives.
- Develop marketing and sales tools for internal and external use (product sheets, presentations, competitive analyses, product matrices, etc.).
- Monitor and report on performance metrics and recommend improvements.
- Conduct occasional field visits to retail partners to gain market insights and assess product visibility.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 2+ years of experience in product marketing, trade marketing, or category management — ideally within FMCG or consumer goods.
- Strong analytical and project management skills, with the ability to translate data into actionable insights.
- Excellent communication skills in English and Dutch and/or French.
- A hands-on, proactive, and results-driven personality who takes ownership and can work independently.
- Creative and out-of-the-box thinker who’s not afraid to take initiative and turn ideas into action.
- Growth mindset and willingness to learn by doing in a dynamic environment.
- Strong copywriting skills to craft engaging product content (titles, descriptions, etc.).
- Proficient in Microsoft Office (Excel & PowerPoint).
- A valid driver’s license is an advantage, as occasional retail visits are part of the role.
Benefits
- A dynamic and fast-paced environment within an ambitious and supportive team.
- The opportunity to shape the product strategy of a leading brand in experience gifting.
- Hybrid working model: 3 days in the office, 2 days from home.
- Flexible working hours that promote a healthy work-life balance.
- Room for initiative, creativity, and personal growth.
- Competitive salary and benefits package.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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