Paid Media Director developing performance marketing strategy and in-house paid media capability for Patreon. Collaborating cross-functionally to support creators and drive growth while focusing on ethical media access.
Responsibilities
Develop Patreon’s performance marketing strategy
Build an in-house paid media capability to support creators directly
Shape how Patreon invests in paid channels to drive growth
Design a new offering that helps creators access paid media effectively and ethically
Work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety teams to build trust with fans and grow creator audiences
Requirements
8+ years of experience in performance marketing, paid media strategy, or media buying
Proven track record of developing paid media strategies that drive measurable growth
Hands-on experience with planning, buying, and optimizing campaigns across key digital channels
Strong understanding of attribution models, incrementality testing, and growth measurement frameworks
Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution
Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions
Deep empathy for creators and passion for building trust-driven growth programs.
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