Business Development Manager driving aggressive growth plans in the water solutions sector. Collaborating with various stakeholders to establish relationships and generate sales leads in India
About the role
- Marketing & Business Development Manager contributing to growth strategies for Wenger Corporation, a leader in music education and performing arts products. Overseeing marketing plans, campaigns, and cross-functional collaborations.
Responsibilities
- Developing and implementing marketing plans that actively incorporate customer insights and feedback, ensuring strategies are thoughtfully aligned with evolving user needs
- Directing and executing integrated marketing campaigns across digital, social, and email platforms, closely monitoring campaign metrics to maximize user engagement, conversion rates, and revenue generation
- Managing, coaching, and holding accountable the Content creator/social media coordinator and Digital content project manager
- Driving successful launches of new products and features by leading marketing, events, sponsorships, promotions and PR efforts
- Collaborate cross-functionally to develop and execute results-oriented go-to-market plan
- Overseeing agency partnerships: assign projects, negotiate contracts, and rigorously evaluate agency performance
- Negotiating and securing high-impact contracts with celebrities and influencers to obtain strategic endorsements
- Planning and leading events that capture the attention of potential users, foster credibility, and propel both engagement and sales conversion
Requirements
- 10+ years of progressive experience in marketing, business development, or sales
- A proven track record of driving growth through direct marketing initiatives and strategic partnerships
- Strong communication, negotiation, and relationship management skills with the ability to influence at all levels
- Experience managing and developing small, high-performing teams
- A background working with consumer or subscription-based business models
- Proficiency with marketing, analytics, and design tools such as Google Analytics, Shopify, and familiarity with Adobe Creative Suite
- Experience in content creation, brand development, and digital marketing execution
- Strong project management and budgeting skills with the ability to manage multiple initiatives
- Proven leadership in mentoring teams and managing agency or partner relationships
- Strategic thinker with experience in business development, contract negotiation, and market analysis
Benefits
- Paid Time Off
- 9 Paid Holidays
- Generous Profit Sharing
- Medical, Dental and Vision Insurance
- Spending Accounts – HSA, FSA, DCFSA
- Company Paid Short-term and Long-term Disability Insurance
- 401k Retirement Plan with Company Match
- Company Paid Life Insurance
- Supplemental Life Insurance
- Employee Assistance Program
- Tuition Reimbursement Program
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