Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Lead the viral marketing efforts at MrBeast, defining strategies and overseeing execution across various brands and partners. Drive impactful marketing campaigns that resonate culturally and perform measurably.
Responsibilities
- Lead and grow the viral marketing function, developing breakthrough campaigns that connect audiences, brands, and creators.
- Build the strategy, structure, and systems that enable creative ideas to move quickly from concept to execution.
- Oversee campaign development across internal brands and external partnerships - from creative ideation to launch.
- Partner with social, content, and production teams to ensure cross-channel integration and quality.
- Define performance metrics and use data to optimize effectiveness and scale learnings.
- Manage multiple, fast-moving projects with clear ownership of timelines, deliverables, and budgets.
- Cultivate relationships with brand and creator partners, ensuring campaigns align with both business objectives and audience expectations.
- Develop and mentor a multidisciplinary team capable of producing work that moves culture and drives measurable impact.
Requirements
- 10+ years in marketing, social, or content leadership - ideally across both agency and brand environments.
- Proven success creating viral, social-first campaigns that deliver business impact and cultural relevance.
- Deep understanding of how to translate brand objectives into campaigns that drive reach and impact.
- Strategic thinker with the ability to balance creativity, storytelling, and results.
- Experience leading multidisciplinary teams and managing complex partnerships.
- Strong creative judgment and ability to coach teams toward work that’s culturally relevant and high impact.
- Comfort operating in a fast-moving, collaborative, and highly visible environment.
- Ability to be onsite in Greenville, NC (required)
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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