Product Marketing Manager focusing on enhancing customer value and driving expansion opportunities at Upside. Collaborates with teams to ensure effective account management and customer retention strategies.
About the role
- GTM Engineer designing automation flows for outbound GTM systems at Built Technologies. Collaborating with Sales, RevOps, and Marketing to drive efficiency and effectiveness.
Responsibilities
- Design and maintain automation flows that streamline agent workflows across Clay, ZoomInfo, LinkedIn, Salesforce and other tools.
- Automate repetitive steps in prospecting — including list generation, enrichment, outreach sequencing, and follow-up tasks.
- Build logic that improves agent targeting and prioritization (e.g., account scoring, action triggers, etc.)
- Develop and maintain playbooks and dashboards that give GTM agents clear visibility into performance and next actions.
- Monitor agent activity, outreach effectiveness, and pipeline contribution to identify friction points or drop-offs
- Analyze conversion data (activity → meeting → opportunity) to surface patterns and recommend improvements
- Collaborate with GTM leadership to test and iterate on outbound messaging, cadence design, and lead prioritization
- Translate data into actionable insights that drive coaching, territory adjustments, or automation improvement
- Build and refine cross-system automations using no-code or low-code tools (e.g., Clay logic, Salesforce Flow, Zapier, or Workato).
Requirements
- Experience in GTM Engineering or Revenue Operations at a B2B SaaS company.
- Proven experience building and maintaining automated sales workflows.
- Track record of taking ownership to deliver results quickly
- Comfort with A/B testing, campaign analysis, and funnel optimization.
- Strong analytical mindset — fluent in data-driven problem solving and performance tracking.
- Hands-on expertise with Salesforce, Clay, ZoomInfo, and LinkedIn Sales Navigator.
- Technical proficiency with automation tools or light scripting (Zapier, Workato, or API connectors).
- Understanding of enterprise SaaS sales cycles and the nuances of multi-stakeholder deals.
Benefits
- equity
- top-notch medical, dental and vision coverage
- unlimited PTO policy
- 401k with match and expedited vesting
- learning grant program to support ongoing professional development
- competitive benefits including uncapped vacation, health, dental & vision insurance
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