Global Industry Marketing Lead managing marketing strategies and campaigns across tech sectors in Germany. Collaborating with teams to define target groups and execute integrated marketing initiatives.
About the role
- Field Marketing Manager executing event strategies for Relevance AI, focusing on high-impact field marketing programs in the AI industry.
Responsibilities
- Execute a structured field marketing program of min two events per month (VIP executive + public workshop)
- Own end-to-end event planning: audience curation, invites, logistics, budget, execution, and follow-up
- Design event experiences that highlight customer stories and foster authentic peer engagement
- Manage an annual budget, making smart, impact-focused decisions
- Partner closely with Sales, Product, and Marketing to ensure event strategy drives GTM outcomes
- Travel 30–40% to support events in other regions, including Sydney, with local support
- Lead global field marketing, with 30–40% U.S. travel, and oversee Sydney events in partnership with local teams
- Partner with Marketing team to capture and produce event content
Requirements
- 3+ years of field marketing experience, ideally in developer tools, AI, data, or B2B SaaS
- Proven ability to run high-touch executive events (VIP dinners, roundtables, workshops)
- Experience managing budgets and optimizing for impact
- Strong executional skills - able to independently deliver polished, strategic events end-to-end
- Skilled at building and curating the right audiences to drive meaningful conversations and pipeline
- US/SF exposure (global is preferred) and comfort working cross-functionally with distributed teams
- Thrives in a fast-paced, high-autonomy environment where ownership and proactivity are key
Benefits
- 🩺 Health Insurance Contribution – Relevance AI contributes to the cost of individual medical, dental, and vision insurance for employees.
- 🚍 Commuter Benefits – Save on your commute with pre-tax deductions for transit and parking expenses
- 🏖️ Unlimited Annual Leave – Flexible time off policy to rest, recharge, and take care of what matters most
- 📈 ESOP – Employee Stock Ownership Plan so you can grow with the company
- 🤖 AI Productivity Benefit – Get up to $1200 USD/year to spend on AI tools, courses, and learning resources that help you work smarter and grow your skills
- 👶 Parental Leave – We offer 12 weeks of paid parental leave for all eligible new parents
- 🎉 Milestone Merch – Celebrate your work anniversaries with customised Relevance AI swag
- 🍱 Team Meals – Enjoy free Friday lunches, Uber Eats dinners, and regular catered office lunches
- 🪩 Quarterly Team Events – Build stronger connections through fun, meaningful team bonding experiences every quarter
- 🏓 Social Clubs – Share your hobbies and interests by joining or starting a club with your teammates. A few clubs we already have are hiking, chess, and board game nights. We also have a social committee you can join—new ideas are always welcome!
- 🍿 Snacks & Drinks Galore – Stay energised with a wide selection of snacks and a fully stocked fridge of drinks in the office
- 🌐 Community Events – As the home of the AI workforce, we regularly host events featuring thought leaders, industry partners, and the wider community—right at our office, so you can join straight after work
- 🧠 Sonder EAP – Access 24/7 mental health and wellbeing support through Sonder, our Employee Assistance Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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