Hybrid Mid-level Marketing Analyst – Brand Communication

at YDUQS

• Job title: Mid-level Marketing Analyst – Brand Communication
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rio de Janeiro, Brazil

About the role

• Marketing Analyst focusing on brand communication at YDUQS. Collaborating on projects to enhance student engagement and communication.

Responsibilities

• Analyze data and indicators related to student behavior and journey, identifying opportunities to improve communication with the student base;
• Translate marketing campaigns and recruitment initiatives into communications that are also relevant to active students;
• Propose ideas, actions and communication projects focused on student engagement, relationship building and student experience;
• Plan student-targeted communications, defining objectives, messages, formats, channels and audiences for each action;
• Suggest new formats, channels and communication approaches to increase the impact of messages among students;
• Structure the communication flow with students, initiating sending requests and coordinating with the teams responsible for database activation and message deployment;
• Request, follow up on and ensure the execution of communications across different channels (email, CRM, notifications, among others), ensuring implementation of planned actions;
• Monitor the results of communications and produce analyses and reports with insights to optimize future actions;
• Work together with marketing, student experience, academic and other teams, ensuring consistency and effectiveness in communication with this audience.

Requirements

• Bachelor’s degree in Social Communication, Advertising, Marketing, Journalism or related fields;
• Strong analytical skills for data interpretation and insight generation;
• Strong written communication skills and the ability to adapt language for different audiences;
• Interest in consumer behavior, student experience and communication strategies;
• Familiarity with data analysis and communication metrics;
• Experience with CRM tools, marketing automation or communication platforms;
• Experience in the education sector.

Benefits

• Tuition scholarships of up to 100% for employees, legal dependents and extended family members (parents and siblings), allowing up to three concurrent scholarships;
• Health insurance fully subsidized for the employee and partially subsidized for their family, with the employee responsible for copayments;
• Optional dental coverage to support oral health;
• Meal or food allowance with an option to choose the benefit that best suits your needs;
• Wellhub or Totalpass for flexible gym options;
• Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to individual online therapy;
• Well-being and benefits club with a dedicated program and exclusive perks;
• Flexible dress code to promote our diversity;
• Life insurance;
• Partnership with SESC;
• Corporate University on our exclusive portal, Educare;
• Growth opportunities — currently more than 60% of positions are filled through internal selection processes.