Senior Associate responsible for managing brand assets and executing integrated marketing campaigns at PwC. Collaborating across teams, ensuring compliance, and driving brand equity in a competitive market.
Responsibilities
Act as a brand guardian by reviewing and approving marketing assets to ensure alignment with PwC’s corporate visual identity, tone of voice, and messaging standards across all channels and business units.
Collaborate with cross-functional teams—including design, digital, legal, and communications—to manage the timely development and delivery of brand assets, ensuring compliance with regulatory and brand governance requirements.
Maintain and evolve brand governance frameworks, including toolkits, templates, and training resources, to support consistent and scalable brand application across the firm.
Manage end-to-end execution of integrated marketing campaigns across digital, social, email, and paid media channels.
Write and edit high-quality marketing materials, ensuring alignment with PwC brand guidelines and tone of voice.
Ensure campaign compliance with French language requirements and collaborate with QC-based marketers for approvals.
Track campaign performance using tools like Salesforce Marketing Cloud. Maintain accurate campaign data, including naming conventions, UTM tracking, and performance dashboards. Contribute to post-campaign reporting and insights discussions to inform future strategies.
Requirements
3–5 years of B2B marketing experience, preferably in a professional services or corporate environment.
Proven experience in B2B and/or professional services marketing.
Strong project management skills with the ability to manage multiple priorities in a fast-paced setting.
Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom).
Excellent writing and editing skills with a keen eye for detail.
Demonstrated commitment to diversity, equity, inclusion, and belonging.
Ability to build strong relationships and influence across teams and levels.
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