Director of Regional Marketing for APJ at Thermo Fisher Scientific, shaping innovative marketing strategies and spearheading revenue growth initiatives across Asia Pacific and Japan.
About the role
- Regional ABM Marketer driving account-based marketing strategies at AVEVA. Collaborating with teams to deliver tailored marketing initiatives focused on customer expansion and engagement.
Responsibilities
- As the Regional ABM Marketer in Pacific, you will be the architect and champion of high-impact, account-based marketing strategies across the market
- Design, execute and optimise Pacific ABM programmes focused on cross-sell, upsell and expansion within existing accounts
- Partner with Customer Success Managers, Adoption and Training teams to identify high-value account opportunities, co-create account plans and deliver tailored marketing initiatives
- Lead the regional customer webinar programme—owning strategy, content, promotion and measurement to engage users
- Support cross-sell and product-led growth initiatives, including new product/feature launches
- Serve as the marketing interface for major events (e.g., AVEVA World, AVEVA Days)
- Measure and report on ABM programme performance—defining KPIs
- Localise global ABM best practices and assets to ensure regional relevance
Requirements
- Bachelor’s degree in marketing, Business or a related field; Master’s degree is a plus
- 2+ years of experience in B2B marketing, with a strong focus on account-based marketing, customer marketing or demand generation— ideally in a global/regional matrix environment
- Proven success designing and executing ABM programmes that drive significant cross-sell, upsell and customer expansion results
- Strong understanding of the customer lifecycle, account planning, segmentation and multi-channel touchpoint orchestration (digital, events, direct, partner)
- Experience managing customer-facing programmes such as webinars, user communities or key-account events
- Excellent project-management skills—able to prioritise and manage multiple initiatives concurrently in a fast-paced environment
- Data-driven mindset: comfortable defining account-level KPIs, analysing results, iterating strategies and optimising campaigns for impact
- Outstanding communication and stakeholder-management skills—able to influence, align and inspire across functions, geographies and levels
- Experience supporting product launches and working closely with product marketing is highly desirable
- Familiarity with ABM tools/platforms, CRM and marketing-automation technologies
- Experience in one or more of the region’s core industries is a strong advantage
Benefits
- Global leader in industrial software
- Cutting-edge solutions used to deliver the essentials of life safely and efficiently
- Commitment to diversity, equity, and inclusion
- One of the world’s most innovative companies
Job title
Job type
Experience level
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Not specified
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