Senior Marketing Manager supporting consumer marketing initiatives for LITFULO treatment for alopecia areata. Leading campaigns and collaborating with cross - functional teams in a dynamic pharmaceutical environment.
About the role
- Senior Manager, HCP Marketing at Biogen shaping HCP engagement for an innovative product in Mental Health. Overseeing brand strategy and execution for non-personal promotion in the Neuropsychiatry Franchise.
Responsibilities
- Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web, ensuring a cohesive, insight-driven customer experience.
- Partner with OCE and Insights teams to translate strategy into engagement plans and optimize performance across channels.
- Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
- Guide agencies and embed a test-and-learn mindset to improve content and engagement.
- Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
- Lead multiple complex initiatives simultaneously, driving alignment across stakeholders while maintaining strong oversight of execution.
Requirements
- Bachelor’s degree required; MBA preferred.
- 5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
- Working knowledge of key digital channels (CRM/email, paid media, web) and how content must adapt to perform effectively.
- Excellent communication and presentation skills, with the ability to influence across functions and levels.
- Experience in Women’s Health or Mental Health.
- Launch experience, particularly with omnichannel campaigns.
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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