Digital Marketing Intern at BAT managing POs, influencer coordination, and post - campaign analysis. Supporting promotional actions and CRM initiatives in a dynamic marketing environment.
LK
Hybrid Senior Marketing Manager – m/f/d
Posted 2 days ago
About the role
- Senior Marketing Manager at Logicc, a central AI platform for businesses, optimizing marketing strategies through data analysis and cross-channel campaigns.
Responsibilities
- Analysis and preparation of marketing data from various channels (Meta, Google Analytics, CRM, etc.) to derive strategic recommendations
- Planning, coordinating and executing cross-channel marketing campaigns to acquire and activate new customers
- Building and optimizing automated, hyper-personalized customer journeys across the entire customer lifecycle
- Designing, running and analyzing A/B tests for continuous improvement of marketing performance
- Creating and optimizing landing pages and email campaigns with a focus on conversion optimization
- Close collaboration with Sales and Product to ensure a seamless customer experience
- Monitoring relevant KPIs and continuously developing our marketing strategy based on data-driven insights
Requirements
- Strong motivation and enthusiasm for data-driven marketing
- Technical affinity and confident use of analytics tools such as Google Analytics, Meta Business Suite and other marketing platforms
- Ability to interpret marketing KPIs, derive actionable recommendations and communicate complex data clearly
- Independent work style, quick comprehension and a genuine willingness to learn when adopting new tools
- Solid marketing expertise in communication, landing page optimization and customer journey design
- Confident handling of CRM systems, content management tools, Excel and data visualization
- Curiosity about AI technologies in a marketing context and a desire to grow in a fast-paced startup environment
- Good German and English language skills
Benefits
- Flexible working hours and the freedom to choose between remote, hybrid or working in our attractive office in downtown Hamburg
- High level of ownership: you can drive your own initiatives and implement your ideas directly
- Work on one of the most cutting-edge products in the AI space and become part of a dynamic, fast-growing team
- Subsidized Deutschland-Ticket
- Wellpass membership
- Good coffee and beverages in the office
- Flat hierarchies and short decision-making paths
- An environment where your opinion matters and you can make a real impact
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