Digital Marketing Intern at BAT managing POs, influencer coordination, and post - campaign analysis. Supporting promotional actions and CRM initiatives in a dynamic marketing environment.
About the role
- Director leading lifecycle marketing for Venmo at PayPal, focusing on strategic and operational growth across user lifecycle. Collaborating with multiple teams to execute large-scale marketing initiatives.
Responsibilities
- Develop and lead performance marketing strategies to achieve business growth and revenue targets
- Oversee the planning and execution of digital campaigns across paid search, social, display, and other performance channels
- Define and monitor key performance metrics, ensuring optimization for ROI and efficiency
- Collaborate with cross-functional teams to align performance marketing efforts with broader business goals
- Manage budgets, allocate resources effectively, and identify opportunities to improve cost efficiency
- Drive innovation by testing new channels, tools, and approaches to enhance campaign performance
- Build relationships with external agencies and vendors to ensure high-quality execution and alignment
- Lead and mentor the performance marketing team to drive high-impact results and professional growth
Requirements
- 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- 10+ years of marketing experience, including 5+ years in lifecycle, CRM, or retention marketing — with demonstrated experience managing managers and multi-squad teams
- Proven experience leading lifecycle strategy at enterprise scale, with demonstrated impact on engagement, retention, and revenue KPIs
- Deep expertise in behavioral segmentation, triggered messaging, lifecycle automation, and personalization at scale
- Strong fluency in martech platforms (Braze or equivalent), CDPs, and the technical infrastructure that powers lifecycle execution
- Demonstrated ability to influence cross-functional decisions at VP and C-suite level, including product roadmaps, martech investments, and org design
- Experience defining measurement frameworks and working with analytics teams to establish lifecycle attribution and incrementality standards
- Track record of building and scaling high-performing teams through periods of organizational change
- Highly analytical, with the ability to synthesize complex performance data into clear strategic narratives and actionable next steps
- Financial services or fintech experience preferred
- Bachelor's degree or equivalent work experience required
Benefits
- generous paid time off
- healthcare coverage for you and your family
- resources to create financial security and support your mental health
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