Marketing Lead - Tea at TCP - USA overseeing strategy, brand positioning, and P&L for tea portfolio. Leading integrated marketing campaigns and e - commerce growth initiatives from Woodcliff Lake, NJ.
About the role
- Partner Marketing Manager helping to grow partnerships through multi-channel marketing initiatives and engaging partners in the travel industry.
Responsibilities
- Developing a deep understanding of our partners' audiences and our products to deliver targeted and effective data-driven marketing recommendations across the customer journey for your portfolio of partners
- Planning, localizing and delivering on multi-channel marketing strategies and optimizations, with a significant focus on email marketing and mobile messaging
- Delivering on front-end content optimization and testing initiatives, working closely with Product to improve conversion across digital touchpoints
- Collaborating with Analytics to analyze performance metrics, optimize channels, and identify growth opportunities for your portfolio of partners
- Partnering with the Creative team to develop compelling marketing assets, providing strategic input on messaging, design requirements, and performance objectives
- Contributing channel best practices and learnings and developing playbooks to drive continuous improvement across your portfolio
Requirements
- 5+ years of experience in B2C marketing and a proven track record of achieving performance targets
- Excellent communication (oral and written) and presentation skills
- Strong analytical mindset with experience extracting insights from data to drive strategy and create compelling narratives
- Adaptable and self-motivated problem-solver who thrives in dynamic and ambiguous environments
- Strong project management skills to handle multiple initiatives simultaneously while maintaining attention to detail
- Results-oriented with a focus on achieving measurable outcomes and KPIs
- BA/BBA/MBA in Business or Marketing or a related field
Benefits
- Comprehensive Health Plans
- Flexible Paid Time Off
- Team Events and Monthly Lunches
- Work From Anywhere Program
- Parental Leave Top Up
- Adventure Pass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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