Marketing Manager driving digital cinematography initiatives for ZEISS. Engaging with filmmakers and VFX artists to enhance marketing strategies in the creative industry.
About the role
- Marketing Lead-Tea at TCP-USA overseeing strategy, brand positioning, and P&L for tea portfolio. Leading integrated marketing campaigns and e-commerce growth initiatives from Woodcliff Lake, NJ.
Responsibilities
- Lead annual strategic planning and business reviews, integrating consumer insights, competitive analysis, and financial performance.
- Own the end‑to‑end strategy and performance for a multi‑brand tea portfolio, ensuring clear brand roles, differentiated positioning, and sustainable growth plans.
- Manage the health and long-term equity of each tea brand – balancing investment, innovation, and market prioritization across the portfolio.
- Lead the development of integrated brand marketing campaigns across multiple channels. Ensure consistent expression of brand identity across packaging, comms, visual identity, and storytelling.
- Own the e-commerce growth agenda for the tea portfolio across direct-to-consumer, marketplaces (e.g., Amazon), retailer.com, and quick commerce partners.
- Partner with digital commerce teams to lead the e-commerce strategy through execution then optimization: product detail pages, brand stores, search strategy, ratings & reviews, content development, and performance analytics.
- Lead e-commerce portfolio innovation and digital first activation plans, ensuring brands are positioned for success in high-growth online channels.
- Build strong cross-market relationships to serve as a central point of connection between international innovation team and US in market execution teams to drive US innovation and portfolio optimization while ensuring communication flows both ways.
- Lead and mentor associate brand manager to build marketing capability within the team and readiness for promotion.
- Collaborate with Sales teams to develop retail strategies, customer presentations, shopper marketing initiatives, and in market activations.
- Partner with Supply Chain on demand planning, product and packaging development timelines, and product lifecycle management.
- Manage agency partners (creative, media, research) to deliver high impact, insight driven work.
- Own the brand P&L, including revenue forecasting, product mix strategy, and budget management
- Analyze market data, syndicated research, and business performance metrics to influence strategic decisions.
- Monitor and respond to category trends, competitor activity, and consumer insights.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
- 5-8 years’ of experience in brand management (portfolio management preferred)
- Demonstrated success in managing brand P&L’s
- Strong analytical skills with the ability to translate insights into actionable strategies
- Experience collaborating and influencing in a matrixed, global organization.
- Excellent leadership, communication, and project management skills.
- Demonstrated capability in e-commerce, digital marketing, or omnichannel strategy.
- People management
- Experience managing external agency partners
Benefits
- Total Target Compensation (TTC) upon hiring between 140,000 USD to 160,000 USD per year
- Retirement plan
- Private health coverage
- Access to Employee Assistance Programs (EAP)
- Leave entitlements
- Special TCP discounts
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