Global Industry Marketing Lead managing marketing strategies and campaigns across tech sectors in Germany. Collaborating with teams to define target groups and execute integrated marketing initiatives.
Responsibilities
Responsible for the global marketing strategy and activities focused on target audiences
Define target audiences and personas and develop a marketing roadmap
Conceptualize and manage integrated campaigns ranging from thought leadership to social media initiatives
Lead generation and data-driven measurement of marketing performance
Requirements
Minimum 5 years of experience in B2B marketing, ideally in the tech, software, or geospatial data sector
Ability to translate technical features into real business value
Experience across digital, content, PR, and events
Fluent German and English (C1/C2)
Strong organizational skills with a hands-on mentality
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