Marketing Specialist executing and optimizing EMEA marketing programs across ABM, advocacy, and campaigns for a cybersecurity leader. Combining content creation and program management responsibilities for impactful results.
Responsibilities
Own timelines, action tracking, and status visibility for marketing programs.
Write and refine campaign emails for EMEA audiences, focusing on subject lines and conversion.
Manage LinkedIn and paid ad copy for the region, tracking CTR and engagement metrics.
Coordinate multi-touch email campaigns and collaborate with sales and regional teams.
Optimize web and landing pages for EMEA, improving conversion.
Monitor campaign and content metrics, maintaining trackers for leadership.
Requirements
3+ years in B2B marketing execution across email, paid digital, or content.
Proven copywriting ability across email, paid, and web.
Comfortable with Marketo, Salesforce, LinkedIn Campaign Manager, and similar platforms.
Strong communicator who drives actions across sales and regional teams without peer authority.
Understanding of the B2B buyer journey and how email, content, and ads support each stage from awareness to pipeline.
Familiarity with A/B testing and performance metrics.
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