Marketing Coordinator focusing on media strategies to enhance student enrollment at YDUQS. Collaborating with diverse teams to optimize campaign performance across various platforms.
Responsibilities
Monitor media budgets, ensuring optimal allocation based on performance and return potential (ROI/ROAS);
Monitor and analyze KPIs daily (CTR, CPC, CPA, CPM, CPL, ROAS, among others), identifying opportunities and making continuous adjustments;
Conduct full-funnel analyses, understanding user behavior from ad exposure to conversion and proposing improvements throughout the customer journey;
Track media trends and market benchmarks, suggesting new platforms, formats, or approaches to maximize results;
Collaborate with content, CRM and design teams to ensure consistency between messaging, targeting and acquisition objectives;
Develop data-driven strategic recommendations to evolve media strategies and support sustainable growth in results;
Oversee the execution of paid media campaigns (Google, Meta, LinkedIn, etc.), ensuring performance aligns with acquisition, reach or conversion goals;
Guide external partners (performance agency, publishers and stakeholders) to ensure expected efficiency in acquiring prospective students.
Requirements
Bachelor’s degree in Advertising, Marketing, Business Administration or related fields;
Postgraduate studies will be considered an advantage;
Advanced knowledge of paid media platforms: Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, as well as programmatic media partners;
Intermediate knowledge of measurement and data tools such as GA4, DV360 and Adobe CDP;
Advanced proficiency in Microsoft Office (Excel, PowerPoint and Word);
Intermediate knowledge of Power BI;
Advanced experience/knowledge in media planning, revenue tracking and KPI analysis.
Benefits
Tuition scholarships of up to 100% for employees, legal dependents and certain family members (parents and siblings), allowing up to three simultaneous scholarships;
Health insurance fully subsidized for the employee and partially for family members, with the employee responsible for copay;
Optional dental coverage to support oral health;
Meal allowance or food voucher with an option to choose according to your needs;
Wellhub or Totalpass for flexible gym membership options;
Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to individual online therapy;
Wellness program and benefits club with a dedicated program and exclusive perks;
Flexible dress code to promote our diversity;
Life insurance;
Corporate partnership with SESC;
Corporate University available on our exclusive portal, Educare;
Growth opportunities — currently more than 60% of positions are filled through internal hiring processes.
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