Hybrid Communications Specialist

at New Brunswick Multicultural Council

• Job title: Communications Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$60,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Fredericton, Canada

About the role

• Communications Specialist leading communication strategies for NBMC, a nonprofit advocating for immigration and multiculturalism in New Brunswick. Fostering awareness through diverse channels and collaborations.

Responsibilities

• Support in the development and implementation of a Sector Communications Strategy;
• Support in the development and implementation of a Provincial Communications Strategy and Brand Position;
• Develop a social media and media relations strategy that leverages platforms such as NBMC’s on-line networking platform, social media, newsletters, etc., to celebrate and raise awareness of the Sector.
• Establish permanent communication channels/tools that will be adapted to reflect local community realities (i.e. urban, rural, Francophone, Anglophone, etc);
• Streamline communications and information sharing;
• Inform on advocacy and communication recommendations related to the Sector;
• Provide tools and resources to Member agencies to assist in adapting both the internal strategy and the provincial umbrella communications strategy;
• Establish, monitor and measure the effectiveness of communications through key performance metrics;
• Develop and drive communications that engage and inspire target audiences based on the company’s mission, vision and key pillars;
• Create impactful and on-point messaging in fast-moving and tight timelines;
• Manage internal communications;
• Ensure the NBMC “voice” and “brand” are reflected in all communications;
• Establish collaborations with member agencies and other key stakeholders;
• Monitor social media channels to ensure engagement and activity;
• Develop Relationships with Media and Create media lists;
• Create metrics to keep track of press releases, media advisories, media requests, media stories;
• Create generic communication pieces such as press releases, media advisories;
• Prepare and support speeches for the Executive Director;
• Manage Website inquiries and updates;
• Support in NBMC’s monthly newsletter and weekly Media Screening;
• Other duties as assigned.

Requirements

• Bilingual required (French and English), written and oral
• Completion of post-secondary education, preferably in the field of marketing, or a combination of education and experience relevant to the position
• Experience in fast-paced, proactive communications, marketing or related field
• Highly developed and polished written communication skills
• Strong communication and interpersonal skills
• Demonstrated skills in MS Office Suite
• Experience in the fields of communications and marketing
• Experience in website and social media management
• Experience managing multiple projects and day-to-day activities
• Ability to work both in a team and independently
• Ability to maintain and develop good business and media relationships
• Excellent writing skills
• Attention to detail, particularly when it comes to proofing copy and content.

Benefits

• Comprehensive shared compensation package, including benefits and pension plan (Health, EAP, RRSP, etc.)
• Opportunities for career growth
• In-house training and professional development opportunities
• Cross-training opportunities across projects/departments
• Paid vacation and personal days
• Wellness credit