Strategic communication analyst in charge of improving customer experiences for a car subscription product. Collaborating across teams to ensure clarity and quality in communications with clients.
Responsibilities
Work to strengthen the value proposition of the car subscription product through a strategic communication approach, focusing on process design and mapping, journey creation, and the development of communications that ensure clarity, consistency and a positive customer experience throughout the entire customer journey.
Map, analyze and structure communication processes related to the product, identifying opportunities for improvement, efficiency and standardization of customer contact journeys.
Plan and design communication journeys across different channels, defining flows, trigger rules, key messages and segmentation criteria.
Develop institutional and transactional content and messages, with emphasis on customer email communications, ensuring clarity, consistency and alignment with the product's value proposition.
Plan, structure and oversee communication projects, from defining scope, objectives and timeline to delivery and evaluation of results, working cross-functionally with partner teams.
Contribute to the management of the product's strategic projects, supporting the organization of workstreams, tracking milestones and consolidating learnings for continuous improvement.
Plan, execute and monitor pilots of new communications or journeys, consolidating learnings and supporting data-driven decision-making.
Support the definition and execution of communications in emergency or unforeseen scenarios, contributing to rapid responses aligned with best practices and customer expectations.
Monitor and analyze communication performance metrics (such as open rates, click-through rates and reach), generating insights for continuous improvement of journeys and messages.
Collaborate integrally with areas such as Marketing, Product, Operations, Labs and Customer Service, ensuring strategic alignment and coherence between communications and product initiatives.
Ensure documentation, governance and traceability of active communications and projects, promoting organization, control and standardization of processes.
Requirements
Bachelor's degree (completed)
Intermediate to advanced Excel
Experience with multichannel communication focused on customer experience (Email, WhatsApp, Push, SMS)
Ability to write clear, customer-facing copy
Data analysis and monitoring (ability to generate insights from data and propose adjustments to journeys and messages)
Systems thinking to ensure consistency across messages sent through different systems.
Benefits
Profit sharing
Food allowance
Meal allowance
Health insurance
Dental insurance
Gympass
Private pension plan
Transportation allowance
Allya
Unlimited access to courses from our Localiza University
Providing support to the CEO and implementing internal communication in an international company. Organizing meetings and coordinating various administrative tasks effectively.
Change & Communications Manager at PwC Australia driving AI uplift through people - first change initiatives. Partnering with leadership to ensure effective adoption of new tools and ways of working across sectors.
Director of Communications and Advancement amplifying story of Alma del Mar charter school. Overseeing communications and building relationships for donor engagement and scholar recruitment.
Sales Manager for Public Safety & Communications driving revenue growth in critical communications technology sectors. At Safran, combining human and artificial intelligence for aerospace and defense solutions.
Business Communications Lead Analyst managing end - to - end communication planning for various healthcare initiatives. Collaborating with leaders and teams at Cigna to improve provider communications strategies.
Junior Communication Analyst supporting integrated communication and marketing strategies at Viter, enhancing the brand's presence in the agricultural market.
Communications Specialist handling content creation and editorial management for corporate communications with a focus on internal and external channels.
Associate or Senior Editor in Communications Sustainability managing research manuscripts on environmental sciences. Engaging with interdisciplinary teams to promote sustainability research.
Senior Communications Advisor at Blue Cross NC managing executive visibility and corporate reputation through strategic engagements and communications. Crafting messaging for C - suite and leading complex communication plans.
Communications Specialist managing communications and marketing strategy at UW - Madison. Engaging with stakeholders and supporting alumni and donor events with enthusiasm and communication skills.