Hybrid BI Analyst – CRM Focus

at Queima Diária

• Job title: BI Analyst – CRM Focus
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: ETL, SQL, Tableau
• Location requirements: Hybrid, Belo Horizonte, Brazil

About the role

• BI Analyst focusing on CRM for a health and fitness company. Developing insights and dashboards to optimize customer journeys and marketing strategies.

Responsibilities

• Develop strategic analyses and dashboards that connect CRM, marketing and product data, translating information into actionable insights to optimize the customer journey.
• Define and monitor performance indicators (KPIs) related to acquisition, retention, engagement and customer value (LTV, churn, NPS, RFV — recency, frequency, value).
• Support the definition and measurement of CRM strategies, campaigns and automated flows, ensuring intelligent use of data.
• Create and maintain segmentation and behavioral prediction models (purchase, reactivation, cancellation, etc.).
• Integrate and process data from different sources (CRM, automation platforms, e-commerce, BI, paid media), ensuring data quality and consistency.
• Collaborate with Marketing and Product teams on data-driven decision making.

Requirements

• Proficiency in BI tools (Power BI, Tableau or Looker Studio).
• Intermediate SQL skills and experience with ETL processes.
• Experience in analyzing CRM and customer behavior data.
• Understanding of API integrations and data flows between platforms.
• Ability to translate complex data into presentations and strategic recommendations.
• Analytical, curious and results-oriented profile.
• Preferred qualifications:
• Experience with CRM and marketing automation tools (HubSpot, RD Station, Salesforce, Dynamics, etc.).
• Experience in data modeling or in Data Analytics projects focused on CRM.
• Knowledge of digital marketing metrics and customer analytics.

Benefits

• Queima provides a Flash card for meal/food allowance.
• Co-pay Health and Dental plans with no monthly fee.
• Remote work allowance.
• For those living in Belo Horizonte (BH), we have a great, cozy office.
• Profit Sharing Program (PLR).
• Extended paternity leave for expectant fathers.
• Childcare assistance.
• Financial assistance for English or Spanish classes.
• Access to our full fitness, health and wellness platform and access to Smart Fit gyms across Brazil.
• A relaxed and motivating work environment.
• Performance cycles and an exclusive learning and development platform: Queima Academy.
• No dress code.
• Employee referral programs.