Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.
About the role
- AVP, Rewards Marketing managing personalized lifecycle marketing programs for Walmart + OnePay partnership at Synchrony. Leading cross-channel marketing strategies and customer engagement initiatives.
Responsibilities
- Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty.
- Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools.
- Work directly with OnePay to build a trust-based relationship to execute on joint growth and engagement plans.
- Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement.
- Build and manage multi-channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product.
- Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone.
- Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints.
- Lead A/B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI.
- Manage agency and internal creative partners to deliver high-impact communications on time and on brand.
Requirements
- Bachelor’s degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; OR, in lieu of a degree, a high school diploma/GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns
- Strong knowledge Workfront navigation to execute on marketing campaigns
- Strong background in data-driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred).
- Experience managing cross-channel marketing campaigns (email, mobile, digital, social, and direct mail).
- Proven ability to work collaboratively in a fast-paced, dynamic environment.
- Excellent communication, organizational, and project-management skills.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Annual bonus based on individual and company performance
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