CRM Specialist optimizing quantitative processes for campaign management at BBVA. Collaborating on multichannel interactions and managing CRM campaigns in Marketing Cloud.
About the role
- CRM Analyst at Banco Bmg focusing on data analysis and customer lifecycle management. Collaborating to enhance sales strategies and improve client relationships through data-driven insights.
Responsibilities
- Análise de dados e criação de indicadores para definição do ciclo de vida do clientes;
- Monitoramento e atualização de indicadores de performance das ações realizadas da área de CRM (réguas, disparos, leads);
- Análise e divisão de toda base de clientes em grupos com características similares para direcionar ações fomentando vendas e personalizar abordagens de vendas;
- Planejamento e implementação de estratégias de longo prazo para melhorar o relacionamento com os clientes e impulsionar o crescimento das vendas.
Requirements
- Cursando ou Completo Superior em: Tecnologia, Estatística, Matemática, Engenharia, Economia, ou áreas afins;
- Experiência com as ferramentas de: SQL, SAS, ou outra solução que apoie na análise e manipulação de dados;
- Desejável experiência com Lógica de programação;
- Desejável experiência no segmento bancário.
Benefits
- Plano de saúde sem mensalidade e Telemedicina;
- Plano odontológico;
- Vale Refeição e Alimentação;
- Seguro de vida;
- Previdência privada;
- Remuneração variável anual (bônus) competitiva;
- PPR - Programa de Participação nos Resultados;
- Bicicletário e vestiário;
- Auxílio creche;
- Auxílio internet;
- Programas de qualidade de vida;
- Ambulatório;
- Programa da Gestante;
- Licença Maternidade e Paternidade estendidas;
- Psicologia Viva - Sessões de terapia online gratuita;
- PAP - Programa de assessoria financeira, jurídica e psicológica;
- Gympass - Desconto em academias;
- Frutas todos os dias;
- Day Off de Aniversário;
- Dress Code Flexível;
- Modelo híbrido de trabalho.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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