Hybrid CRM Analyst, Mid-level/Senior

at Pmweb

• Job title: CRM Analyst, Mid-level/Senior
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• CRM Analyst focusing on customer satisfaction and engagement strategies. Collaborating with clients and internal teams to optimize CRM services in marketing.

Responsibilities

• Opportunity Identification: Identify new needs and expand clients' service portfolios.
• Proactive Communication: Maintain daily contact with clients, attending meetings and interacting via email and WhatsApp.
• Strategic Relationship Management: Build close relationships with clients, understand their needs, and provide exceptional service.
• Platform Adoption: Increase usage of Pmweb's platforms and products, driving client engagement and satisfaction.
• Workshop Facilitation: Design and deliver workshops to train clients on effective use of the available tools.
• Project Management: Participate in special projects assigned by management and collaborate with operational teams.
• Metrics Monitoring: Monitor clients' metrics daily to ensure strategies are optimized.
• Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
• Development and Implementation of CRM Strategies: Focus on optimizing segmentation and campaign personalization using methodologies such as RFM and LTV.
• Implementation of Control Groups: Measure the effectiveness of marketing campaigns to ensure efficient allocation of resources.
• LTV Analyses: Identify valuable customers and propose actions to maximize return on the relationship.
• Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
• CRM KPI Monitoring: Analyze retention, churn, and engagement rates, proposing continuous improvements.
• Collaboration with Internal Teams: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives.
• Generation of Detailed Performance Reports: Provide insights into customer behavior and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
• Previous experience in account management and strategic client service.
• Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
• Familiarity with market practices in CRM, CRO, and Loyalty.
• Skill in data analysis, metrics, and interpreting results to identify new business opportunities.

Benefits

• Health insurance
• Dental insurance
• Life insurance
• Childcare assistance
• Birthday day off
• Wellhub
• Transportation voucher
• Meal allowance
• Language learning support
• Education support
• Certification support
• Home office allowance